Consumer Marketing Director

Join PT Island Paradise Resorts as our Consumer Marketing Director in the breathtaking archipelago of Bangka Belitung. Lead our dynamic marketing team to craft innovative, data-driven campaigns that elevate our brand and drive consumer engagement. With a rich history spanning over two decades, PT Island Paradise Resorts has become a beacon of hospitality and luxury in the region. As the Consumer Marketing Director, you'll be at the forefront of shaping our brand identity and ensuring our marketing efforts resonate with our diverse audience.

In this pivotal role, you'll oversee the entire consumer marketing strategy, from market research and campaign planning to execution and performance analysis. Utilizing tools like Google Analytics, SEMrush, and Hootsuite, you'll leverage data to make informed decisions that drive our business forward. This is an opportunity to make a significant impact on a brand that's synonymous with excellence and innovation.

📋 Tanggung Jawab Pekerjaan

• Lead and inspire a high-performing marketing team to deliver exceptional results.
• Develop and implement innovative marketing strategies that align with our brand vision and business objectives.
• Conduct thorough market research to identify trends, opportunities, and consumer insights.
• Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, and traditional marketing.
• Monitor and analyze campaign performance using data-driven tools and metrics.
• Build and maintain strong relationships with key stakeholders, including internal teams and external partners.
• Stay abreast of industry trends and best practices to ensure our marketing efforts remain competitive and relevant.
• Drive brand awareness and consumer engagement through creative and impactful marketing initiatives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in consumer marketing, with a proven track record in leading marketing teams and delivering successful campaigns.
• Proven expertise in digital marketing, social media marketing, and market research.
• Strong understanding of data-driven decision making and proficiency in using tools like Google Analytics, SEMrush, and Hootsuite.
• Excellent leadership and communication skills, with the ability to inspire and motivate a team.
• Proven ability to build and maintain strong relationships with key stakeholders.
• Strong strategic thinking and problem-solving skills.
• Familiarity with the hospitality and tourism industry is a plus.

🛠️ Keahlian

Lowongan Terkait